When a person uses Google or Yahoo to search for a product or service, several lists will appear on the results page, one in the main body, one in the right margin and sometimes one in the top margin.  The listings in the margins are paid advertisements. The advertiser only pays when the link is clicked, and the fee is determined by the person advertising. That's right - you set how much you will pay for each click.  If the price you choose is too low, your ad might not always appear.  If it's too high, you'll get lots of traffic but you might be overpaying.  Finding the correct balance is part of a successful Pay-Per Click campaign.

Your marketing can be focused geographically, too, by choosing the continent, country, state, city or even GPS coordinates surrounding the community you want to target.  That means only people in your geographic area using the keywords you have selected will see your ad.  This is why studies have consistently shown Pay-Per Click advertising can have the best ROI of all promotions.

Much of this activity can be analytically tracked, too, showing you everything from how many clicks your ad received to how many turned into customers.

Contact me today and I'll help you design a campaign with the assistance of Kevin Featherstone, my Google Adwords representative.